Branding Blogs for Business Growth - The Website Coders

How To Create a Brand Identity? A Step-by-Step Guide To Creating a Brand

Yousuf Rafi — Fri, 03 May 2019 10:38:21 +0000

Here is a riddle straight from the riddled. I am a trustworthy, comfortable, relaxed & trendy brand identity. Who am I? Difficult right? Because the clues are generic. Here is a piece of vital evidence. I am related to sports, and I have an athletic image. Still no clue who I am? I am the […]

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Top Blogger Outreach Tools

Ashad Rehman — Mon, 29 Apr 2019 12:12:51 +0000

Jack is an enthusiastic entrepreneur who recently launched an e-commerce store to market his already existing bed and bath store products. Although business was prosperous for Jack within the vicinity of his town. He realized that it was long overdue since he gave some real thought to business expansion. He wanted to reach out to […]

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Sayonara Old Rusted Marketing: Brands are Focusing on Customer-Centric Marketing

Yousuf Rafi — Tue, 19 Feb 2019 14:12:45 +0000

What started from scratch has a net worth of around 2 billion dollars today. Of course, multiple variables come into motion which helped Amazon succeed, but regardless of everything else, one thing that generated the most revenue was its customer-centric approach to marketing. Everything that Jeff Bezos did was to create convenience for its customers […]

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How Each Justice League Logo Empowers Our Perception of Leadership?

Ashad Rehman — Tue, 02 Oct 2018 13:06:40 +0000

Today, we are going to reflect on how each Justice League superhero has an inspiring logo and how it dictates the lesson of true leadership using the right form of symbology. What do you feel when Superman rips the first three buttons of his shirt? What comes to your mind when the Bat Signal sparks […]

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Retargeting Gone Wrong? 4 Ridiculously Effective Ways To Avoid Ad Fatigue

Macy Lambert — Thu, 27 Sep 2018 08:36:47 +0000

We are living in a digital era where nearly every internet user is bombarded with a deluge of ads; be it a pop-up to “get 50% off on women’s clothing” or “get a free consultancy” that keeps appearing when you are reading a blog or browsing through your favorite website for retargeting AD campaigns. And […]

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The Psychology of Colors: The Secret Behind Professional Websites

Yousuf Rafi — Mon, 24 Sep 2018 11:13:43 +0000

When you walk into an interview, you have 90 seconds to leave a great first impression. From your shoes to the clothes you sport, colors that catch the eye will go a long way toward leaving your interviewers enchanted. If you buy from E-commerce stores, have you ever pondered over what colors compel you to […]

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IGTV – How Can Your Brand Leverage Instagram Powerful Sibling

Macy Lambert — Fri, 20 Jul 2018 17:42:24 +0000

To produce video content that’s easily accessible to most users, Instagram came up with a novel idea of unveiling a platform that lets users share live vertical videos with their audience. Okay, so do you remember when was the last time you held your phone horizontally, except when watching a video on YouTube or Netflix […]

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How You Can Design High-Conversion Landing Pages Using the Fogg’s Behavior Model?

Ashad Rehman — Tue, 10 Jul 2018 13:19:32 +0000

One of the best ways to measure the credibility of a website is to observe the level of influence it has on its visitors. Most website designers leverage the power of impressively designed landing pages to instantly convert mere visitors into customers. But, before we get into the details of how one should design high-conversion […]

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6 Out-of-the-Box User-Generated Content Examples To Your Marketing Efforts

Macy Lambert — Mon, 02 Jul 2018 22:03:32 +0000

User-generated content (UGC) is a powerful marketing tool that builds trust, credibility, and engagement! When it comes to buying a product that is posing a purchasing conundrum, who are you more likely to trust? The self-commending word of the brand itself or a friend or family member who can vouch for a first-hand experience with […]

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Why Google, Airbnb, and Lenovo Redesigned Their Logos

Yousuf Rafi — Thu, 21 Jun 2018 07:44:11 +0000

What is the one thing that is common between Google, Lenovo, tinder, Nintendo, & eShop logos? Curious to find out? Is it just a coincidence that these companies are redesigning their logos in a similar pattern? I bet not. Let us delve into why brands are doing so. First, let us start with Google, Lenovo, […]

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4 Product Page Optimization Techniques To Increase Conversions

Macy Lambert — Mon, 11 Jun 2018 11:36:40 +0000

Product pages are the most vital components of an ecommerce website which help customers decide whether to check out or abandon the shopping cart. Unfortunately, they are often the most neglected elements of the sales funnel. Remember, the main purpose of your product page is to tell customers why your product is the best fit […]

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6 Audience-proof Methods To Create a Sense of Urgency and Boost Sales

Yousuf Rafi — Fri, 01 Jun 2018 11:33:21 +0000

How many times have you purchased something just because the offer was about to expire? A sense of urgency is a persuasive way to boost your sales and increase your online conversion rates. The longer it takes to buy a product, the more likely it becomes that the customer will never buy the product at […]

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Boost Your Instagram Presence by Using the Power of Influencer Marketing

Yousuf Rafi — Fri, 18 May 2018 12:07:54 +0000

Believe it or not, influencer marketing is strongly effective, especially when it comes to growing your brand and increasing brand awareness. This strategy has a real potential to drive new leads for your sales funnel. You should make the most of influencer marketing to promote your brand, products, or services, attract potential customers, get your […]

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Brands Experiential Marketing: Nike Can Test-Run Sneakers in a Video Game

Ashad Rehman — Fri, 27 Apr 2018 16:59:14 +0000

Located in the midst of their old brewery in Amsterdam, Heineken has set up perhaps one of the most famous beer museums in the world. The Heineken experience now become the 17th most sought-after tourist magnet in Amsterdam, boasting over 400,000 paying guests annually. Unlike conventional marketing or advertising, Heineken lives up to its slogan […]

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Incorporating Animation in Advertising – Here is Why the Trend is Skyrocketing

Chris Stone — Mon, 26 Mar 2018 18:06:23 +0000

Today, animated advertising is one of the most result-oriented and lucrative ways of promoting your brand, its products, and services. Now brands and companies have the power to share their brand story, and values by harnessing the power of animated videos. It all starts with compelling and unique storytelling as it triggers emotional responses and […]

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How To Revive Your Dying Brand When Your PR Falls Through?

Chris Stone — Wed, 21 Mar 2018 12:26:23 +0000

In the current digital landscape, companies resort to hiring PR managers to manage the reputation of their brands. But sometimes, even these PR managers make mistakes which can be lethal for the brand image. For instance, some Brand managers are too eager to jump into conversations, without weighing their words meticulously. When Prince Rogers Nelson, […]

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It’s a Colorful World: 7 Color Trends To Breathe Life To Your Designs

Yousuf Rafi — Thu, 15 Mar 2018 11:09:17 +0000

Imagine a world devoid of color. Everything would be in a monochrome, akin to being trapped inside a black and white Television screen of yore. A sad, gloomy, murky world indeed! Similarly, your designs will also be lifeless without colors. Colors breathe new life into your designs. Additionally, every color has a different connotation, conveys […]

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Top Website Redesign Examples

Yousuf Rafi — Thu, 01 Mar 2018 18:03:50 +0000

Technology is evolving at a sky-rocketing rate and the web design industry is no exception. Every year, we see the emergence of burgeoning design elements and styles, and clairvoyants take it upon themselves to predict the web design trends rising on the horizon and projected to alter the landscape of website design. Some elements when […]

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Hall of Shame: Cross-cultural Branding Blunders That Caused a Stir

Chris Stone — Mon, 19 Feb 2018 17:58:52 +0000

I Love the color white. More than half of my wardrobe is brimming with blazers and jackets of varied shades of color, formal shirts, and some pants. The serenity of the color appeals to my heart and helps me retain my inner peace. Ironically, not everybody thinks along the same lines, as I discovered the […]

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5 Profound Ways To Create Stellar Awareness of Your Brand Masses

Chris Stone — Wed, 07 Feb 2018 13:13:10 +0000

We went out to a nearby restaurant for lunch, earlier today. We were placing orders when a friend joined in. Since the day was in the throes of sweltering heat. He was sweating profusely and being a Coke fan, immediately asked for a Coke to quench his thirst immediately. What piqued my interest in that […]

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How To Increase Brand Engagement Through Powerful Storytelling?

Yousuf Rafi — Wed, 24 Jan 2018 15:59:35 +0000

On average, only 4% of people remember the facts and figures you present at a sales meeting or when pitching an idea to an investor. PowerPoint presentations drone on and on, eliciting nothing but a chorus of yawns and sleepy nods. So, the question remains, what makes a brand resonate with the audience and impinge […]

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